Chris Hepburn worked in exterior construction and landscaping for many years before setting out on his own. He approached me for a logo design project to get him started.

There are so many options and imagery to draw from in exterior landscape design. A few options were considered, but we settled on this icon using interlock brick.

A curved serif font was chosen to soften the brand and attract Hepburn's ideal clientele. A variety of lockups were developed for wide application on his truck, shirts and other merchandise.